About Bella 

Bella sports launched in 2006 because the founder with over 35 years cycling experience felt the market failed to provide high quality cycling clothing at a reasonable cost.

A research & development program commenced to source quality bicycle clothing materials from around the world. During the R&D program, various styles and materials were tested on professional cyclists to ensure we had the right combination. Today, Bella Sports has partnerships with world class manufacturers who use the latest technology and materials in making cycling gear and riding clothing.

In addition to producing quality clothing, we also felt there was a need for alternative designs. Our team of designers created several variations of stylish designs of cheap cycling gear with high quality finish that is proving to be a great success around the world. The cycling clothing products that Bella Sports provide to loyal customers are durable and at the same time, allow them to make a fashion statement in the crowd.  

Bella sports will continue to develop new and innovative cycling wear for the serious and social rider. For high quality, low cost cycling clothes look no further than Bella Sports.  Our designs of bike shorts, pants, jerseys and other bike accessories will fit into the distinctive taste of cycling sports aficionados.

Riding comfort, value and style—that is our guarantee!